Understand Fashion Companies’ Merchandising and Marketing Strategies for Clothing Made from Recycled Materials

Abstract With consumers’ increasing awareness of sustainability and building a circular economy, more and more fashion retailers carry clothing made from recycled materials. This study aims to explore U.S. fashion retailers’ detailed merchandising and pricing strategies for clothing made from recycled material to provide more business insights into this fast-growing market. By leveraging StyleSage, a … Continue reading Understand Fashion Companies’ Merchandising and Marketing Strategies for Clothing Made from Recycled Materials