Discussion questions for FASH455:
- Regarding Levi’s “new normal” for apparel sourcing and supply chain management, what is Harmit Singh’s vision? Why or why not do you agree with him?
- How could Levi’s digital transformation plans affect its sourcing practices?
- What is your evaluation of Levi’s “tailor shop” program?
- What is the rationale behind Levi’s “buy better and wear better” initiative?
- What is a chief financial officer (CFO)’s role in helping Levi’s achieve its sustainability goals?
- Anything else you find interesting/intriguing/new/inspiring from the video and why?
Levi Strauss & Co is a global apparel company rooted in the jeans category. Its brand portfolio consists of Levi’s brand, Levi’s Signature, Dockers, and Denizen. In 2020, Levi’s global sales exceeded $7.1 billion. The United States is Levi’s largest market, accounting for about 41% of its sales in 2020, followed by Mexico. As of June 2021, Levi’s sources its apparel products from around 350 factories located in about 30 countries.
Years before the pandemic, Levi Strauss has begun to reduce its reliance on wholesalers and instead expand its direct-to-consumer (DTC) business. In response to COVID-19, Levi Strauss has increased flexibility and resilience through diversification across geographies, categories, genders, and distribution channels. Levi’s is also well-known as a leader in sustainability, particularly reducing chemical and water use in products.