Behind the Scenes of Fast Fashion

fast fashion - 2

Dr. Christina Moon, Assistant Professor in the School of Art and Design History and Theory at Parsons New School for Design, has recently published an article in the Pacific Standard about the world behind fast fashion. The article can be found here:

Dr. Moon highlights points about the fast fashion industry and how it all began which will surely surprise any TMD/TM major. With that said, I highly recommend this article to all students in our field of study. It was surprising to discover that the fast fashion business was created by the Korean immigrants of Los Angeles, and progressed thanks to the help of their children who brought “Americanized cultural identities” to the table. As Dr. Moon points out, second generation Korean students became the driving force behind US fast fashion. A business coordinating all parts of the apparel manufacturing process such as design, production, logistics, wholesaling, and marketing is bound to be a recipe for success; however, I don’t know if I go as far to claim this business model “sparked an explosion of creativity.” With a two week production cycle as compared to a traditional three month production cycle, I don’t see too much room for innovation. Although, with our fast paced lifestyle and our becoming accustomed to easily attainable, inexpensive, and stylish clothing, innovation and creativity are most likely not at the top of a consumers list when shopping for a new outfit. As a TMD/TM student, what’s your take on fast fashion?

Any and all thoughts are more than welcome!

By MacKenzie Cahoone

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