
Date: Thursday, September 17, 2026
Time: 9:00am—10:00am EST/15:00—16:00pm CET
Host: International Trade Centre (co-run by the World Trade Organization and the United Nations) and US Fashion Industry Association
About the webinar
The global apparel sourcing landscape is undergoing unprecedented transformation. Rising tariffs, evolving U.S. trade policies, geopolitical uncertainty, and new sustainability and compliance requirements are reshaping how U.S. fashion companies source their products and manage global supply chains. For suppliers, manufacturers, and sourcing partners, understanding these changing priorities has never been more important.
This webinar will present the key findings from the 2026 Fashion Industry Benchmarking Study, the annual survey conducted by the United States Fashion Industry Association (USFIA) and the University of Delaware. Based on responses from leading U.S. fashion brands, retailers, importers, and wholesalers, the study provides an in-depth look at the sourcing strategies, business priorities, and trade policy concerns that are shaping the industry’s future.
During the webinar, co-organized by the ITC and USFIA, participants will gain timely insights into the latest sourcing trends of U.S. fashion companies, including supplier diversification, regional sourcing strategies, and the growing role of trade compliance, sustainability, and artificial intelligence in sourcing decisions. The session will also examine recent U.S. trade policy developments, including new tariff measures and their implications for apparel sourcing and supplier competitiveness, and discuss what these changes mean for exporters and manufacturers seeking to strengthen their partnerships with U.S. buyers.
Whether you are a manufacturer, exporter, sourcing agent, industry association, or policymaker, this webinar will provide valuable market intelligence to help you better understand the evolving expectations of U.S. fashion companies and how to prepare to meet these expectations. The webinar will also help in identifying emerging opportunities in an increasingly complex global sourcing environment.
Speakers
- Matthias Knappe, Head of Fibres, Textiles and Clothing Unit at the International Trade Centre
- Julia Hughes, President, United States Fashion Industry Association
- Sheng Lu, Professor and Graduate Director, Fashion and Apparel Studies, University of Delaware
- Emilie Delaye, Graduate Instructor, Fashion and Apparel Studies, University of Delaware




