Explore Mango’s Apparel Sourcing Strategies (Updated January 2023)

About Mango

Mango is a fashion company based in Barcelona, Spain that was founded in 1984 by brothers Isak Andic and Nahman Andic. The company has grown significantly since its inception and now has over 2,700 stores in 109 countries worldwide. Mango is known for its trendy and high-quality clothing, which is targeted toward young women.

One of the critical factors in Mango’s success has been its ability to stay current and relevant in the fast-paced fashion world. The company regularly collaborates with top designers and influencers to create unique and fashionable collections that appeal to its target audience. Mango also closely monitors emerging trends and adapts its collections accordingly.

Besides clothing, Mango also offers accessories, such as bags, shoes, jewelry, and a home collection. The company has a solid online presence, with an e-commerce website that allows customers to shop from anywhere in the world.

In December 2022, Mango announced the Sustainable 2030 strategy, which “aims to move towards the full traceability and transparency of its value chain, in order to continue with the process of auditing its suppliers and ensuring that appropriate working conditions are being fulfilled for the workers in the factories the company works with around the world.” As part of the strategy, Mango will “focus its efforts on moving towards a more sustainable collection, prioritizing materials with a lower environmental impact and incorporating circular design criteria, so that by 2030 these will predominate in the design of its products and all its fibers will be of sustainable origin or recycled.”

Mango’s Apparel Sourcing Strategies (as of December 2022)

First, Mango adopted a sophisticated global sourcing network for its apparel products. Specifically, Mango’s apparel supply chain involves 1,878 Tier 1, Tier 2, and Tier 3 factories in 29 countries worldwide. About 31% of these factories produce garments (Tier 1), 19% supply fabrics (Tier 2), and 49% provide textile raw materials like yarns and accessories (Tier 3). Further, about 407 factories (or 21%) have vertical production capability (e.g., making both finished garments and textile inputs).

Second, like many EU fashion companies, near-shoring from the EU and Turkey is a critical feature of Mango’s apparel sourcing strategy. For example, about 44.8% of Mango’s Tier 1 garment suppliers were EU based (including Turkey), whereas Asia suppliers only accounted for 54%. Likewise, about 34% of Mango’s Tier 2 fabric suppliers and nearly half of its Tier 3 yarn and accessories suppliers were also EU based. The result reflects the EU’s intra-region textile and apparel trade patterns, supported by the region’s relatively complete textile and apparel supply chain. In comparison, US fashion companies typically source more than 80% of finished garments from Asia, and most of these garments also use Asia-based textile raw materials.

Third, measured by the number of suppliers, Mango’s top Tier 1 apparel production bases include Turkey (187 factories), China (176 factories), India (135 factories), and Italy (107 factories). Industry sources further indicated that between 2021 and 2022, Mango primarily sourced from Turkey and India for Tops (69% and 78%, respectively). Mango’s imports from China and Italy were more diverse in product categories (e.g., dresses, outwear, bottoms, and swimwear). On the other hand, Mango’s apparel imports from Italy were much higher priced ($107 retail price on average) than those from the other three countries ($38-41 retail price on average).

Fourth, the factory size and vertical production capabilities of Mango’s suppliers seem to vary by region. Notably, Mango’s Asia-based suppliers are more likely to be large-sized (with 1,000+ employees) and offer vertical production (e.g., making both finished garments and textile input). Mango’s Africa and America-based suppliers were relatively small-sized or lacked vertical integration.

By Sheng Lu

Author: Sheng Lu

Professor @ University of Delaware

20 thoughts on “Explore Mango’s Apparel Sourcing Strategies (Updated January 2023)”

  1. Mango, a fashion company from Spain, is a good example of the high quality, high-end apparel that the developed countries in the EU are known for. Mango’s supply chain has bases in EU, Asia, and Africa, taking advantage of the global sourcing network for its Tier 1, Tier 2, and Tier 3 supplier base. Italy provides much of Mango’s higher retail-priced apparel (average $107 as compared to retail prices of around $40 from Turkey and India, both emerging countries). Mango’s business strategy makes good use of the EU intra-region supply chain (45% Tier 1, 35% Tier 2, and 50% Tier 3 suppliers for apparel), while also having a diverse sourcing chain with 1878 factories in 29 countries throughout EU, Asia, and Africa. This combination takes advantage of near-sourcing from the intra-region suppliers and Turkey (with benefits of faster shipping times and FTA benefits) while allowing diversity from having outer region suppliers (with benefits of greater diversity of yarn and fabric production, in addition to apparel manufacturers). Another benefit of the diverse supply chain is lessening risks related to sourcing, environmental, social, and political concerns from any one area. The strategy of having two textile-to-finished garment options would also reduce risk. In addition to having a supply chain among countries within the EU, 20% of the Asian factories and 10% of the EU factories have the capacity of textile-to-finished garment capability. Mango seems to take sustainability seriously, having implemented their ‘Sustainable 2030 strategy,’ important these days when sourcing in many locations across many countries.

    1. Can US fashion companies also source more locally from the Western Hemisphere and bring the supply chain closer to home?

  2. Very informative article! Mango has done really good at staying relevant and up to date within the apparel industry. I think what is even better and what might put them ahead of the game is their sourcing stagey and its transparency. Mango makes public their three-tiered list of all factories in the 29 countries worldwide. They also have a sustainable strategy that they plan to complete by 2030, which is aiming to move them towards full traceability and transparency. With further research, I found that Mango has just launched a new 100% cotton collection to aid them in the right direction of sustainability and again transparency. It is a 15-piece women’s denim collection which is made from 100% cotton and at least 20% recycled. The garments were designed using 3D technology to minimize sample production during the product development stage. A lot of companies right now are struggling with being transparent among their brand on almost all aspects. I think Mango being strategic with their sourcing and transparency, and its new sustainable strategy open to the public, will help put Mango ahead of its competitors if they continue to grow this.
    Here is the article to the collection I mentioned: https://sourcingjournal.com/denim/denim-brands/mango-circular-denim-collection-ellen-macarthur-jeans-redesign-indira-scott-recyclable-410823/

  3. Finding out about the fashion label Mango for the first time and their methods for acquiring clothing was interesting. For its apparel products, Mango first established a sophisticated international sourcing network. Like many other EU fashion brands, Mango’s apparel sourcing strategy heavily relies on near-shoring from the EU and Turkey. The major Tier 1 garment production bases for Mango, as determined by the number of suppliers, are Turkey (187 factories), China (176 factories), India (135 factories), and Italy (107 factories). Given what we’ve studied in class, it makes sense that Mango’s imports from China and Italy were more varied in terms of items like dresses, outwear, and swimwear and that imported clothing from Italy was significantly more expensive than its imports from the other three nations. Mango made a wise business decision with its Sustainable 2030 approach. To ensure that all of their fibers and the design of their products are of sustainable origin or recycled by 2030, their goal is to progress toward the full traceability and transparency of their value chain and concentrate on efforts towards a more sustainable collection. The companies that have previously understood the value of transparency and sustainability have reaped the benefits to a considerable extent. A company that has done this is the cosmetics company “Lush,” which provides all-natural and handcrafted beauty items. Lush has increased transparency by posting statements about its ethical purchasing, tax evasion, animal testing, contemporary slavery, and company culture on its corporate website. One thing that has always stood out to me is how they creatively express gratitude by including the maker’s name and a drawing of them on stickers used on product packaging. To save on materials, Lush also restricts the variety of packaging options and creates products that can be marketed without packaging. I’m interested to learn how other brands tackle sustainability and transparency. Hopefully, it will become the norm.

  4. The success of fashion company Mango, with its global network of over 2,700 stores in 109 countries, is a testament to its ability to stay current and relevant in the fast-paced fashion world. Mango’s commitment to sustainability, as demonstrated through its Sustainable 2030 strategy, is another hallmark of the company’s forward-thinking approach. With a focus on traceability and transparency of its value chain, Mango is ensuring appropriate working conditions for the workers in its factories worldwide and making a conscious effort to prioritize materials with a lower environmental impact.

    One noteworthy aspect of Mango’s apparel sourcing strategy is its utilization of near-shoring, particularly from the EU and Turkey. In contrast, many US fashion companies source the majority of their finished garments from Asia, which is not only a departure from the EU’s intra-region textile and apparel trade patterns, but also undermines efforts to source locally. US brands should look to Mango as a model for their own sourcing practices, incorporating the principles of near-shoring and sustainability, to create a more responsible and environmentally conscious fashion industry.

  5. I have been a fan of Mango’s apparel and accessories for a bit of time now, so I was excited to see an article about them on this blog! As many brands begin to show more transparency and a shift towards more sustainable practices, it should come as no surprise that Mango would want to do the same. The introduction of their Sustainable 2030 Strategy will no doubt be seen as a positive to much of their younger demographic. While this is a good effort on their part, the question must be asked “Will it be enough?” It is important for consumers to hold the brands they should from accountable, and while they do have a plan laid out, it is important that they follow through and show their customers this. Actions speak louder than words, so it will be interesting to see if they can follow what they said they will.

  6. I really enjoyed reading this post because I have been a repeated consumer of mangos products so it was quite fascinating to become familiar with their apparel sourcing strategies.

    1. I was pleased to learn that they wanted to transition to more environmentally friendly methods. Let’s be honest; even though this should be obvious to all fashion brands, many still find it difficult to make the switch. It will come as no surprise that their sustainable strategy is well-liked by their target audience because being sustainable is undoubtedly more common practice in today’s atmosphere of what people prioritize. Mango has a solid plan in place; now it only needs to be carried out and put into action. Customers may be confident that there will be safe working conditions for employees in its facilities across the world as well as conscious efforts to select materials with a reduced environmental impact according to the company’s pledge to provide traceability and transparency of its value chain. Mango’s future has me very optimistic, and learning more about their principles and how closely they match mine gives me great comfort.

  7. I am happy to have learned about Mango from this article! I think it is incredibly notable for a fashion brand to successfully combine high quality clothing with the fast moving trends in demand. Many companies claim to be making sustainable efforts in their apparel production but Mango’s strategies are lined out in a cohesive and transparent nature. After pondering this article and the strategies discussed I find the material discussed in class to click more as I can connect it to this example of a brand that I would personally shop at. As it seems more and more fashion brands are starting to diversify their apparel sourcing options I am interested to see how new strategies emerge. I am also interested in seeing how the timeline will go in regards to brands who may not take advantage of expanding their sourcing choices sooner than later.

  8. The article discusses Mango, a fashion company that exemplifies a brand that not only promotes sustainable practices, but has stayed relevant as an integral brand through implementation. For instance, Mango utilizes a global sourcing network for its products and has solidified their commitment to sustainability through a sustainability strategy. The company’s supply chain involves over a thousand Tier 1, Tier 2, and Tier 3 factories in 29 countries, with near-shoring from EU and Turkey. Furthermore, the sourcing diversification and new-shoring strategies Mango has set in place work to facilitate a stable and maintainable business model. Moreover, the company is prioritizing materials with a lower environmental impact and incorporating circular design processes. After learning more about supply chains and global trade through this class, it was fascinating to be able to understand these business and supply models in relation to how Mango has structured their processes.

  9. I have shopped at Mango multiple times so I was very eager to see this article and learn more about their current 2023 apparel sourcing strategy. Everytime I shop there I am always finding the best products and this article enlightened me on how this brand stays on demand with consumers’ current needs and trends and now it all makes sense! With the fashion industry constantly changing and consumers also changing, brands need to make sure they are staying ahead especially of competition which is what Mango is doing well. Along with staying on trend this brand also does a great job being fully traceable and sustainable which is another great way to stay ahead of competition because this is a key element many brands lack. This brand is a true EU ethical brand and they make it evident with adopting a sophisticated global sourcing network for its products, near-shoring from the EU and Turkey, and they also put their workers and factories into thought and consider factory size and vertical production capabilities within each region. It was super fascinating to learn that Mango’s apparel supply chain involves over 1,876 Tier 1, 2, and 3 factories within 29 countries. I was very impressed with how many factories this company works with to produce their final garment especially after seeing their sustainability efforts and results within their brand. After reading and learning about Mango’s efforts, I wanted to do research on another brand that was transparent. I came across a Swedish- American denim brand called Amendi which focuses on transparent to establish themselves as the “most transparent denim brand in the world”. Their efforts to enforce this is by adding fabrication fact tags to all garments that state the most important facts about the garment and the suppliers involved in the manufacturing process. I have never heard of this company or technique to be transparent but I really enjoyed learning about it!

  10. I found this article very interesting because it incorporates both the heavily talked about discussion of sustainability as well as how a brand’s supply chain (such as Mango) plays a large role in the sustainability level of a brand. I have found it very interesting over the past few years how popular “fast-fashion” brands such as H&M, CottonOn, and Mango have expressed concern for the environment and what to implement more sustainable practices within their brands to become more sustainable, but is this a possibility when the business model that these companies stand on are objectively bad for the environment. After reading the above article I feel as though Mango has put in more work to cultivate a more sustainable business model while also continuing to produce a trendy high-quality product for their consumers.

  11. I have never purchased anything from Mango but have heard of it and browsed their website, but with their dedication to sustainability and safe working conditions for their employees, I definitely have more a reason to shop from there. Many other large retailers have had empty promises with improving their sustainability and working conditions for employees, so it is really important to see a big brand like Mango setting a proper example. I always think back to when we covered the Rana Plaza tragedy in class, and how so many lives were lost due to the carelessness and greed of large scale retail companies and factory owners.
    I think that in order to improve working condition safety and sustainability, moving away from Asian sourcing is a big aspect. It was interesting to see that Mango is not primarily sourcing from Asia, with 44.8% of their Tier 1 garment suppliers being from the EU, with Asian suppliers making up 54%. Mango’s initiative for sustainability is really impactful because it shows other fashion companies that it can be done, and should be done.

  12. We have talked a great deal about companies choosing to source from other destinations and I think it is quite interesting how this phenomenon is gaining traction from large brands such as Mango. It makes me wonder whether sustainability goes hand in hand with sourcing from other places than China, especially considering this is a large part of Mango’s plan to become more sustainable in their 2030 plan. It is also interesting to note that Turkey was one of their top suppliers, and I actually had just read the article on PVH that was also thinking about sourcing from Turkey as well. Another interesting note from Mango’s sustainable 2030 strategy is their emphasis on the tier system, how each factory specializes in something specific (ie yarn), but it was also mentioned that a percentage of these factories actually makes both finished goods and textile inputs. This is different compared to the US, who mostly follow a structure where they receive all finished products from Asia. If Mango can implement such a sustainable and successful business strategy that works, then are other brands, US ones included, going to follow suit? I thought reading the article was overall extremely enlightening in the way Mango does this business and it makes me want to shop from them.

  13. I had previously heard about Mango, but I never really knew much about the company and this article was a great way to learn more about it! With relevant and trendy brands, they have to keep up with the fast-paced, ever-changing fashion industry which can lead to companies resorting to business models that are not always the most sustainable. It is great to see that a brand like this is moving towards more transparent and ethical practices. I was curious to see what the website Good On You had to say about the company (https://directory.goodonyou.eco/brand/mango) and as of right now, they are rated as “not good enough.” The website states that there is no evidence to support a lot of their practices thus far. I think that if their new Sustainable 20230 Strategy is genuine and held accountable that this will definitely change and improve.

  14. The first time I heard of the brand Mango, I was studying abroad in London in 2022. I was drawn to the high quality basics as well as the trendier statement pieces. While I have enjoyed their clothing, I have not given much thought to their supply chain before reading this article. I thought it was very interesting to learn about how Mango, a Spanish company, sourced over 50% of their apparel and textiles from EU countries. In class, we often focus on sourcing from Asia and South America, so learning about Turkey as a tier 1 garment supplier was fascinating. Turkey was also in the top five of all three tiers of Mango’s supply chain. I found it interesting that items sourced from Italy were also more expensive than items sourced elsewhere. I also found it encouraging that Mango as a fast fashion brand wants to focus on sustainability. Mango wants to 100% of its textiles to be made of recycled or sustainably sourced fibers by 2o30. I hope that other fast fashion brands see this initiative and follow suit, as there are many opportunities for brands to create trendy clothing in a more sustainable way.

  15. As a consumer of Mango products, I found this article to be very interesting. I never knew of Mango’s sourcing strategies, so to learn more about them as a regular consumer was fun to read about! I enjoyed learning about their tiered factories and supply chains as well as their sustainability strategy for 2030. I think that Mango is very transparent when it comes to their sourcing and sustainability practices which I believe is very important to the success of the brand given today’s climate where consumers are more mindful of where their clothing comes from. As a Mango consumer, I appreciate their transparency given how they are focused on staying up to date with current trends and the good quality of their products.
    Ultimately, I believe that Mango has a successful sourcing model especially when it comes to their near-shoring practices from the EU and Turkey. Unlike US fashion companies who source mostly from countries in Asia, Mango’s near-shoring practices give them leverage in helping them keep a closer eye on what is happening within their factories. US fashion companies can look at Mango’s model for sourcing as inspiration to create a more transparent business model they can emphasize to consumers.

  16. I have truly never heard of the brand Mango, but based on what I read in this post, I will definitely check them out! I am pleased to read that they are participating in near-shoring with the EU and Turkey and that they are committing to their sustainable strategy. Typically when you see the data of a fashion brand pertaining to apparel sourcing bases, China usually has the highest percentage. However, with Mango, the majority of their products are made in Turkey and India. This alone tells me that Mango actually is going through with its sustainability strategy and transparency of its value chain because they are not relying on sourcing from China.

  17. I really enjoyed this article as it is something I can connect with. I have bought a couple of garments from Mango before and really enjoy their products as it is good quality and cute. Their efforts in traceability and sustainability prove to me just how committed they are. With thousands of top-tier factories, it is evident they put a heavy emphasis on the importance of social and environmental aspects, rather than just focusing on the end product. Becoming more educated on their efforts has also given me a reason to want to shop with them more, rather than other name-brand companies that make millions off of fast fashion. Receiving insight into their strategy as well allows me to take a glimpse into the traceability aspects and see the impact they are having on the fashion industry.

  18. This article was very informative! I enjoyed learning about Mango’s efforts toward sustainability because I’ve always liked shopping there and their new mission will definitely encourage me to shop there more as opposed to other EU fashion retailers. When I was studying abroad I frequently noticed Zara’s near Mango. I think the Sustainable 2030 strategy to move towards full traceability and transparency is a great plan and will set them ahead with competitors such as Zara. I imagine most of Mango’s competitors will do something similar in the coming months/years if they aren’t already. In this fast-paced fashion world it is impossible to stay relevant and current (as Mango has done) without adapting sourcing and sustainability efforts.

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