New Morning Brew Video: The Complex Reality Behind “Made in the USA” Clothing

Picture above: Macy Gilliam of Morning Brew visited the University of Delaware to interview Emilie Delaye, a graduate instructor in Fashion and Apparel Studies, and Sheng Lu for the episode.

Discussion questions

#1: The video argues that “Made in the USA” does not guarantee ethical production. What does this reveal about the limitations of labels and marketing claims in helping consumers make responsible purchasing decisions? If producing clothing in the U.S. can still involve low wages, poor working conditions, or imported materials, what does “responsible sourcing” or even “Made in the USA” really mean? Is where a product is made more important than how it is made? Why?

#2: The video presents a tension between maintaining a domestic apparel industry and recognizing that U.S. fashion companies create substantial value through design, branding, merchandising, and marketing even when manufacturing occurs overseas. Should the U.S. prioritize bringing apparel manufacturing back, or should it focus on maintaining competitiveness in other parts of the value chain?

#3: As future fashion professionals, what does it mean to “do the right thing” when there is no perfect sourcing option? How important is personal character in making responsible sourcing decisions?